There's a lot of noise right now about "Large Language Model Optimization" (LLMO) and the need to completely overhaul your SEO strategy to rank in ChatGPT, Perplexity, and other AI search engines. Let’s cut through the hype and share what really works based on real testing and analysis.
AI Search Isn't That Different
After comparing identical searches between Google and ChatGPT, here's the truth: you don't need to do anything wildly different to rank in AI search engines. The fundamentals of good SEO still apply, but AI is pulling from a broader range of sources than traditional search engines.
When searched for "cute little towns between Ottawa and Toronto with antique shops," both Google and ChatGPT returned remarkably similar results. The same businesses that ranked well in Google's local pack appeared in ChatGPT's recommendations. This isn't coincidence,it's because AI search engines are leveraging the same quality signals that have always mattered.
The LLM.txt File: Overhyped and Underdelivered
The new LLM.txt file format has been touted as a "sitemap for LLMs" , a plain text file that supposedly makes it easier for AI to crawl and understand your website. While the concept sounds promising, the reality is disappointing.
During testing, ChatGPT couldn't even access basic LLM.txt files due to various technical barriers. If seasoned SEO professionals are having trouble implementing this feature, how realistic is it for average business owners? The feature is currently only available through Yoast SEO Premium, and even then, the integration appears incomplete.
Bottom line: Don't stress about LLM.txt files right now. Focus on proven strategies instead.
What Actually Matters: The Multi-Source Approach
Here's where AI search gets interesting, and where you can gain an advantage. Unlike Google, which primarily focuses on web pages and local business listings, AI search engines are true "crowdsourcers" of information. They're pulling data from:
Traditional search results (your website, Google My Business)
Review platforms (Yelp, TripAdvisor, Google Reviews)
Social media (Facebook, TikTok, Instagram)
Directory listings (industry-specific platforms, local chambers of commerce)
Discussion forums (Reddit mentions, community posts)
When analyzed local pizza shops, the businesses appearing in both Google and ChatGPT results had strong presences across multiple platforms. They weren't just ranking well in search—they were being talked about everywhere.
Your Action Plan: Focus on Fundamentals
Instead of chasing shiny new "LLMO" tactics, double down on these proven strategies:
1. Maximize Your Directory Presence
Get listed in every relevant directory for your industry and location. This includes:
Google My Business (obviously)
Industry-specific platforms
Local chambers of commerce
Review sites like Yelp and TripAdvisor
2. Encourage Real Reviews and Mentions
AI search engines pay attention to review quantity, quality, and recency across all platforms. Don't just focus on Google reviews—diversify across multiple review platforms.
3. Create Social Media Buzz
Host influencer events, encourage social media check-ins, and get people posting about your business with location tags. AI search engines are absolutely considering social signals.
4. Maintain Your Website Foundation
Your website still matters enormously. Create detailed content about your services, answer common customer questions, and ensure your site loads quickly and looks professional.
5. Build Authentic Relationships
The businesses ranking well in AI search aren't gaming the system—they're providing excellent products and services that people naturally talk about online.
The Competitive Advantage
While everyone else is obsessing over technical SEO tweaks for AI, you can gain a real advantage by focusing on what actually drives results: becoming the business that people can't stop talking about.
AI search engines are essentially asking, "What do people say about this business across the entire internet?" If the answer is consistently positive across multiple platforms, you'll rank well in both traditional and AI search results.
Conclusion
Don't get caught up in the LLMO hype. The businesses winning in AI search are the same ones that have always understood good marketing: they provide excellent products or services, maintain a strong online presence across multiple platforms, and consistently earn positive mentions from real customers.
Focus on building genuine authority and reputation across the digital landscape. When you do that, ranking in AI search engines becomes a natural byproduct—not a separate challenge requiring entirely new tactics.
Remember: Good SEO has always been about serving users better than your competitors. AI search engines just have more sophisticated ways of determining who's actually doing that.